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Colour as You Brand Signature

Posted on 29 May 2019

I believe you can find basic plain colours in most of the high street stores these days , so the way I wanted to differentiate myself from the high street was to offer a variety of basic strong colours. These have also made my brand easily recognisable from my competitors. One of my favourite colours is Orange , a colour which I mostly use in accessories , and which is extremely well received by my customers also in knitwear . Royal Blue is also one of my favourite colours ; vibrant in both clothing and accessories , in the right shade can also emphasize the richness of the materials you use ; in fact royal blue silk satin is one of my favourite materials . I also love Fuchsia , and especially combining Fuchsia with Orange or Red or Purple , striking combinations to which the richness and the sophistication depends on the right tones you chose. And being Sicilian makes me a natural lover of Yellow . From the citron yellow of the lemons in my garden in Sicily to the famous Sicilian terracotta pieces al decorated in yellow and blue , from Caltagirone and Santo Stefano di Camastra . 


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