Posted on 09 April 2019
The one of the most fascinating phases of building a collection is the inspiration process, when I start collecting objects, vintage clothing, vintage accessories, vintage jewellery, pieces of fabrics and an extremely large of amount of photographs. I first split them all on few mood boards, then decide the colour palettes. I used to search for whatever trend is the season, but since I have opened my own boutique, I realised that not all the trends apply to your customers and most of the times the fashion boutiques, doesn't matter the level, tend to stock all the same clothes. I try to make each individual piece as unique as possible. I use the colour palettes which are suitable to most the skin tones, and at the same time I use colours which have now become the signature of my brand. I am not a revolutionary, I am a realistic retailer with an overactive creative mind.